Customer Journey LAB
People, Customers, Emotions, Needs, Paths, Opportunities, Solutions.
Understand how users search for, discover, purchase, and use products and services.
Two days of guided workshops and experimentation that will change the way you design products and services for your customers and users, putting you in their shoes.
By participating in the Customer Journey LAB, you will learn how to develop the Customer Experience starting from effective and measurable User Journey Mapping, discover the basic principles of Human Centered Design and the fundamentals of Service Design.
During the LAB, the necessary theoretical foundations are transferred through proven methods, based on simulations drawn from real cases and the use of interactive tools.
When the Customer Journey LAB is created exclusively for the client's working group, all activities are focused on a specific and real topic agreed upon with the client, with results that can be immediately transformed into project and development phases.
Would you like more information? You can write to workshop@maple.it or contact us at the toll-free number 800 629 691 or use the Information Form.
Who is the Customer Journey LAB intended for?
Startups, companies, and professionals in the service and commerce sectors, public bodies, and organizations that want to launch design and co-design activities, either internally or with the help of external designers and facilitators.
More generally, Customer Journey LAB is aimed at anyone interested in experimenting with and mastering a valid design method to create the best Customer Experience for their products and services.
Methodology and duration
The Customer Journey LAB is organized in several consecutive phases, with a schedule that is agreed upon in detail with the client:
1) Preliminary phase
Organized by Maple, in collaboration with the client's representative, to gather preliminary information and develop a customized workshop program.
2) In-person workshop (First module)
In-person activities, based on the agenda agreed upon in the preliminary phase, according to the general agenda:
TimeAgenda
09:30 Human Centered Design and Service Design Basics
10:30 Coffee Break
11:00 User Journey Methods and Tools By Examples
11:45 Customer Journey Lab (1st module)
1:00 p.m. Q&A session
1:30 p.m. End of workshop
3) Study and research
By Maple, in collaboration with the client's representative, to validate the information and results of the workshop.
4) In-person workshop (second module)
In-person activities, according to the preliminary agenda:
Time Agenda
09:30 Data and analysis
10:30 Coffee break
11:00 Customer Journey Lab (2nd module)
12:15 Report and Q&A.
1:00 p.m. Conclusions
1:30 p.m. End of workshop
5) Final report
Prepared by Maple, the report contains the results of the activities carried out, the final conclusions, and operational guidelines for the client to independently conduct further design and implementation activities.
The two in-person workshops are led by Alessandro Nasini, assisted by his team.
The group consists of a maximum of 10 participants from the same company or related companies. Testimonials may be present to support the presentation of real cases.
Materials and Tools
All necessary materials are provided by Maple, with individual kits sent to the customer's premises (at the request of the customer or individual LAB participants) in good time.
Participants must have a PC or tablet equipped with a webcam, microphone, and internet connection. At the customer's request, we can provide webcam kits and configuration assistance.
When and How
The activities are conducted over a minimum period of one week (however, it is preferable to spread the activities over two consecutive weeks), according to the following schedule:
Day 1 - Preliminary phase
Day 2 - Break
Day 3 - Workshop (First module)
Day 4 - Study and research
Day 5 - Study and research
Day 6 - Workshop (Second module)
The Final Report (5) is sent to the Client three days after the second workshop.
Package cost
The cost of participating in the Customer Journey LAB is €5,700 + VAT.
The LAB is held exclusively (for participants from the same organization or partner organizations) and it is possible to define a special program and confidential quotes.
Additional information and registration
To request additional information, a formal proposal, or the registration form, please write to cjlab@maple.it.
For any administrative requirements, please contact us at our toll-free number 800 629 691 or write to sales@maple.it.
For any other specific requests regarding the lab and workshops, please write to us at: design@maple.it